Reign on

Walmart knows that women are the queens of their households. 

Voted Essence 2018’s Best consumer experience

Being a proud sponsor of the 2018 Essence Festival, they made their booth a celebration of busy queens everywhere 

BOOTH PANELS 

Walmart's online shopping services such as Online Grocery Pickup, Free 2-Day Shipping, and Same Day Pickup help our queens reign efficiently and confidently. 

Using CGI, we married bold imagery with bold women, rocking Walmart sparklet crowns. 

ANIMATED VIDEOS

These videos were played on the LED screens alongside the booth panels

#REIGNON

People shared their experiences all over social media, and my jealousy set in

Press

This Viral Campaign Had Black Queens Of All Ages Rocking Their Crowns Proudly At ESSENCE Fest...See The Pics!

Brought to you by myself and: 

Burrell Communications, Agency

Rachael Kusper + Vinh Tran, Senior Art Directors

Lisa McConnell, Creative Director

Serial Cut, CGI + Animation