Depend tasked us with breathing new life into their brand. We wanted consumer to witness not only the confidence in the brand, but in themselves. We wanted to show them that the only thing stronger than us, is you.
PRINT
We treated these adult incontinence ads like fashion ads with every day people in their complete spectrum of sizes. This is a first for the brand, and new to the category.
TV + OLV
Having incontinence doesn’t feel empowering, but powering through your days in a product that protects you totally does
