Walmart knows that women are the queens of their households.
Voted Essence 2018’s Best consumer experience
Being a proud sponsor of the 2018 Essence Festival, they made their booth a celebration of busy queens everywhere
Walmart's online shopping services such as Online Grocery Pickup, Free 2-Day Shipping, and Same Day Pickup help our queens reign efficiently and confidently.
Using CGI, we married bold imagery with bold women, rocking Walmart sparklet crowns.
These videos were played on the LED screens alongside the booth panels
People shared their experiences all over social media, and my jealousy set in
Brought to you by myself and:
Burrell Communications, Agency
Rachael Kusper + Vinh Tran, Senior Art Directors
Lisa McConnell, Creative Director
Serial Cut, CGI + Animation